Search Engine Optimisation Helps Your Customers Easily Find You Online
Search engine optimisation (SEO) is all about using the correct search terms that your customers use when they are searching for you via Google, Yahoo or other search engines. It is no use having a website online if your customers cannot find you, right?
With SEO you can strategically position your website in the search engines so that your customers will find your business. The result is that you receive more targeted leads and make more sales on products or services.
Our goal is to get you on the first page of Google because this is where most customers come from. You can be ahead of your competitors online by positioning yourself in a higher position.
Quite simply put, being found online is all about words, the words people use to look for you via search engines. Words can be the key to unlocking the success of your website. For example, your customers might type in ‘mechanic gosford’ or ‘how to fix back pain’. If your site is configured properly, you can have pages that are targeted for these specific search terms. This is called ‘On Page SEO’.
There is a way to configure your pages and posts to help them rank better in the search engines based on your chosen words and phrases. There are tools you can use to research what key words to use to get the best results. So everything you do online can be measured, nothing is a guess.
Another part of the process is building links back to your site from third party sites. In the eyes of Google this is like a vote and gives you site more authority. Links can be build back to your site through social networks like Facebook and twitter, by doing guest blog posting, by getting your customers to link to your site via scoail networks, by writing articles that get published online.
There are many different link building strategies and there are ways you can build link wheels that help give your site more authority and rank better in the search engines.
It sounds complicated and it is a bit technical and sometimes getting the algorithim right can be a tricky process. But we can help do all this for you and we also run basic SEO courses to help you make the right decisions for your web content and blog posts.
For local businesses without a lot of competition ranking a site can be easy. For industries with more competition SEO is usually an ongoing process because you need to get yourself in position and then maintain it.This is an investment in your business future.
Think of your website and online space as valuable real estate.You bump your competition out of the way but then you’ve got to keep them there. The thing is, moving into the future, your online real estate is going to become more and more valuable. The earlier you claim your space the easier it will be to maintain.
SEO is very important, even if it’s just the basic SEO
included on your website to make sure your customers can find you for the products or services you provide. Many website designers design a site that looks good but does very little to get you found in the search engines- that’s why you may not be getting customers from your website!
We provide all aspects of SEO services and are here to consult with you about the best options to use. Please contact us to find out more.